BD Now

BD NOW | Digital Evolution of Business Development Marketing Materials

Package includes two webinars: November 5th and 12th, 8:30 – 9:30 Pacific/9:30-10:30 Mountain/10:30-11:30 Central/11:30-12:30 Eastern

In a year defined by digital transformation, it’s important that business development strategies and marketing materials continue to evolve. We need to find new ways to connect with our HR contacts and prospective members to share our story and demonstrate how we can help. The way we do that is evolving from face-to-face interaction to digital new member brochures, video, interactive presentations, and more. 

November 5th 

Building Better SEG Partnerships
Strengthening your B2B relationships with your SEG human resource contacts is critical to keeping communication channels open to connect with prospective members. During this session we will discuss digital B2B marketing materials that share why partnering with your credit union is a win for both the SEG and its employees. We will also share other ideas such as impact reports, presentations for SEG leadership teams, and various ways to integrate into their overall employee wellness program. 

November 12th

Engaging with Members and Prospective Members 
In most cases we are unable to have the face-to-face interaction that has been successful for us pre-COVID. It’s time to evolve not only our outreach, but the tools we use. During our time together we will discuss digital new member packets, use of video, themed virtual onsites, driving dialogue through one-on-one virtual meetings, digital questionnaires, and more. 
Join us for these two discussions that explore how to transform your marketing collateral into a strategic interactive, digital member journey that delivers results.

Guest Speakers:

Lisa Reynolds
Relationship Marketing Manager
First Financial Federal Credit Union
Deliana Gamez
Vice President Business Development
Corporate America Family Credit Union
Package Cost: $65.00